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WOMEN


From concept to creation, our swimwear is a product of passion, precision, and purpose. Each piece begins as a hand-drawn design, reimagined multiple times until it perfectly reflects the story we want to tell. We collaborate closely with our designers, pattern makers, and production partners to ensure every suit is crafted to the highest standard. Ethical practices and thoughtful communication guide every step of our process. You’ll see behind-the-scenes glimpses of how your swimwear comes to life—from the first pencil mark to the final stitch. This is not mass-produced fashion. It’s slow, intentional, and rooted in respect—for culture, for craft, and for the people behind every product.
What The Flag!

More Than a Destination: Traveling with Purpose
What The Flag! is our signature initiative—where culture meets creativity. Every flag we design is inspired by real travel, real stories, and real people. From Belize to Madagascar, we strive to design with purpose—through travel or by co-creating with the people who inspire each flag-inspired piece. Each piece is crafted to honor the heritage and spirit of the places and people who inspire us, blending traditional flag designs with contemporary style. We design each collection with a story in mind—every detail reflects the journey behind it. This isn’t fast fashion—these are timeless pieces created for the diaspora, the traveler, the curious explorer, and the global tastemaker.
Check out our blog to read more about our travel stories and how we've explored different places to build real connections behind the flag-inspired designs that we share.
