What The Flag! is our signature initiative—and the heart of how we bring our designs to life. Each collection begins not just with a sketch, but with a journey. We travel to the countries represented in our swimwear—places like Belize, Mauritius, Madagascar, and Tanzania—to truly connect with the culture, the people, and the energy behind the flag. We don’t just create designs inspired by these places—we go there, live there, and learn from those who call it home. Our aim is not just to know what the colors of the flag are but, we aim to learn & share something about each culture that is represented through our brand.

As part of this process, we collaborate with local creatives—photographers, stylists, models, and storytellers—who help us craft content that feels true to the spirit of each country. Their voices and visions shape how we showcase the designs, making sure that what we create is not just beautiful, but respectful and rooted in reality.

This isn’t fast fashion. It’s intentional, immersive, and community-centered. What The Flag is about making sure that every flag we showcase tells a deeper story—one of heritage, pride, and real cultural representation. From the streets we walk to the locals we meet, everything you see in our content is rooted in truth, respect, and connection. This is how we honor the flags we wear—with love, lived experience, and purpose. We want you to be a part of this entire experience. Follow our journey & Travel with Travaly!